Project: Right.org

Time:2019 Fall

Client:school transformation class

I was trying to build up impactful visual language based on the proportion of the logo with typographic. So I have tried a lot of variations in squares because I want people to know what are the things matter in their life. But all in all, the word "life" contains them all.

Since the mathematics proportion is the main concept, so I expanded it into a grid, which can be applied to any materials. Because the smaller square will be always crouching in the corner, and the right larger square will be expanding unlimitedly, which is what people's life would look like after discarding infinite overtime working and reclaiming people's rights.